Pixel pitch — the distance in millimetres between one LED cluster and the next — determines how close a viewer can stand before the image resolves into a smooth picture instead of visible dots. Get it wrong and you've either overpaid for resolution nobody will appreciate, or installed a wall that looks pixelated from where people actually stand.
Rule of thumb: minimum viewing distance (in metres) ≈ pixel pitch (in mm) ÷ 2. A 2.5 mm pitch reads cleanly from about 2.5 m back.
P1.86 — ultra-fine pitch, indoor only
Built for boardrooms, broadcast studios, control rooms, and flagship retail where the screen is close enough to be part of the architecture, not just a sign viewed across a room. At this pitch the display stops looking like "a screen" and starts looking like a window.
P2.5 — the commercial workhorse
The most common indoor choice for retail showrooms, hotel lobbies, hospitality venues, and stadium concourses — anywhere the wall runs long hours and needs to look sharp from a few metres back without the ultra-fine-pitch price premium.
P4 — outdoor, high-brightness
Weatherproof, IP67-rated cabinets built to stay legible in direct sunlight and survive monsoon conditions. This is the pitch for building facades, OOH hoardings, and any installation where viewers are further back — 4 m or more — and brightness matters more than fine detail.
What we actually ask before recommending a pitch
- How far back is the closest regular viewer?
- Indoor or outdoor — and if outdoor, direct sun exposure?
- Permanent install, or does it need to travel (events, rental)?
- What's the content — text-heavy dashboards need finer pitch than branding loops
The short version: closer viewing distance needs finer pitch; outdoor needs brightness and weatherproofing over ultra-fine resolution. If you're unsure, tell us the space and we'll recommend the pitch — a five-minute conversation that prevents an expensive mistake.
Frequently asked
Can I mix pixel pitches in one venue?
Yes — many clients use P1.86 for a close-viewing lobby feature and P2.5 for a longer concourse wall in the same building.
Does finer pitch always cost more?
Generally yes, since finer pitch packs more LEDs and driver ICs per square metre. The goal is matching pitch to viewing distance, not maximising resolution everywhere.
How do I know my viewing distance?
Measure from the wall to where people naturally stand or sit — the typical position, not the furthest corner of the room.
Not sure which pitch fits your space?
See the LED range